PFDC L’Oréal Paris Bridal Week - December 2011!

Pakistan Fashion Design Council & L’Oréal Paris unveil the Fashion and Jewellery designers and Team of Stylists for the debut PFDC L’Oréal Paris Bridal Week this December 2011! 
L’Oréal Paris, the world’s leading beauty brand and the pioneering Pakistan Fashion Design Council [PFDC], announce the team of fashion designers, jewellery designers and make-up artists, all of whom will be showcasing bridal trends for 2012 at the PFDC L’Oréal Paris Bridal Week 2011; a platform which will define and present contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends, fusing to create the ‘look’ for the bridal season 2012!  
On each day of the four days of PFDC L’Oréal Paris Bridal Week, three designers each will introduce their exclusive bridal collections; indeed setting the trends for bridal fashion for this season. Designers’ showcasing at PFDC L’Oréal Paris Bridal Week include both those traditionally inspired and others more contemporary, including; Ali Xeeshan, Asifa & Nabeel, Emraan Rajput, Fahad Hussayn, Hassan Sheheryar Yasin [HSY], Karma, Maria B, Nida Azwer, Rouge, Sara Rohale Asghar, Sonia Azhar and Umar Sayeed. 
Each day of PFDC L’Oréal Paris Bridal Week will be styled by a different team, who will be presenting their interpretation of bridal make-up trends for the season, using L’Oréal Paris products, on their respective days. These four make-up teams will be represented by Ather Shahzad, Depilex, Nabila and Toni&Guy with male model styling by Khawar Riaz for all four days of bridal week. Indeed with the introduction of these diverse creative and make-up gurus, L’Oréal Paris aims to continue and build on its global tradition of associating with and defining the latest make-up trends and innovations. Giving due attention to detail and credit to each aspect of a bridal look, the PFDC L’Oréal Paris Bridal Week, will also be showcasing the work of three jewellery designers in addition to presenting fashion and make up trends. Jewellers Damas, GOLD by Reama Malik and Kiran Fine Jewellery will each be presenting their bridal jewellery collections. 
Sehyr Saigol, Chairperson of the Executive Committee of PFDC has said, “Culturally, in any Pakistani wedding, the bride is always the focus, with her outfit and colour palette, make up, jewellery and overall bridal look chosen in keeping with the belief that a bride is to be the most beautiful woman for that special day. Indeed bridal fashion remains the most influential and primary form of fashion and style within Pakistan today. To this end, PFDC in collaboration with L’Oréal Paris, seek to present both contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends to create the look for this wedding season.  It is heartening to receive the patronage of a global brand of the stature of L’Oréal Paris, and it shows that PFDC is moving in the right direction”
“There is no Fashion without make-up and no style without make up. It is this love affair with fashion and style which has encouraged L’Oréal Paris to partner with the PFDC, to define the Pakistani Bride. With over 100 years of expertise in the realm of Beauty, the L'Oréal Paris portfolio incorporates and addresses all areas of beauty, from top to toe. The brand is recognised and known to lead the way in associating with and defining the latest style trends and innovations, be it on the high street or the couture ramp. This year, L’Oréal Paris in Pakistan is a proud partner with the Pakistan Fashion Design Council to bring to Pakistan, PFDC L’Oréal Paris Bridal Week; a platform which will define and present contemporary and traditional Pakistani Bridal fashion and make-up trends, fusing to create the ‘look’ for the season!” said Managing Director L’Oréal Pakistan, Musharaf Hai on the upcoming PFDC L’Oréal Paris Bridal Week. 
Each day at PFDC L’Oréal Paris Bridal Week will host four solo shows featuring three bridal fashion designers and one jewellery designer. Each day will be styled by a different make up team. The Black Carpet for PFDC L’Oréal Paris Bridal Week is sponsored by Damas with show production by Catwalk, event coordination by R-Team, set design by Hamza Tarrar and public relations by Lotus. 
PFDC L’Oréal Paris Bridal Week  
Dates: 18th to 21st December 2011 
About L’Oréal Paris: 
Formed in 1907 by Eugène Scheller, a young French chemist, today L’Oréal Paris is the largest global cosmetics and beauty brand currently present in over 65 countries, including Pakistan, with headquarters in the Paris suburb of Clichy, Hauts-de-Seince, France. L’Oréal Paris is a leader in new trends and innovations; it is brand that is rooted in scientific progress. Their key values represent the 20th century woman with the global slogan ‘Because you’re worth it’ - a philosophy that instills a sense of self esteem in people.  
With a milestone 100 years of expertise and refinement, the L'Oréal Paris portfolio incorporates and addresses all areas of beauty – skin care, hair color, hair care and make up. Within skin care, L'Oréal Paris offers a complete beauty regime with their Dermo Expertise brand; Hair Colour includes the unbeatable Excellence Crème and Casting ranges while the Hair Care range with Elvive and Studio Line for Hair Styling are coveted. The brand includes an entire range of products under the eponymous Make Up brand, L'Oréal Paris. 
Over the years, L’Oréal Paris has also been involved in various humanitarian causes globally. The esteemed L'Oréal Paris and UNESCO For Women in Science partnership rests on the fundamental belief that the world needs science and science needs women. L'Oréal Paris has also actively supported the ‘Ovarian Cancer Research Fund’ and in conjunction with the celebration of its centenary, L’Oréal Paris introduced 100 citizen projects designed to assist and support the most vulnerable communities on a local level through concrete initiatives.  
L’Oréal Paris has always led the way in supporting and associating with the latest fashion trends and innovations, global fashion weeks, and following the same route, this year, L’Oréal Paris in Pakistan announce their exciting official partnership with the Pakistan Fashion Design Council to bring to Pakistan PFDC L’Oréal Paris Bridal Week to be held in December 2011 in Lahore endeavouring to define and present both contemporary and traditional Pakistani Bridal fashion and make-up trends all combining to create the ‘look’ for the upcoming bridal season. 
For more information about the L’Oréal Paris in Pakistan, visit their official facebook fanpage: www.facebook.com/LOrealPakistan 
About the Pakistan Fashion Design Council: 
The PFDC was established in 2006 and endeavours to accord a corporate status to the fashion business provide a platform for young and mainstream designers and to institutionalise the fashion industry in order to create and maintain industry standards in conformity with global market standards. Today, the PFDC includes over 63 members from across the country.  
PFDC as a body is consistently involved in the revival of the crafts sector and to this end are now working closely with SABAH, a SAARC initiative.  In the past they have also worked in collaboration with Aik Hunar Aik Nagar [AHAN]; this being of significance since 90% of the embroideries of the South Asian subcontinent originates from Pakistan. The Council also offers two annual scholarships to aspiring PIFD students. Lastly, the PFDC continues to strive towards the standardisation of the Prêt-à-Porter industry and to this end, the PFDC has recently relocated to a bigger flagship multi brand outlet opening in October 2011 with 9500 square feet of space at Mall One on the Main Boulevard in Lahore where 39 designers will be stocking in addition to  3 shoe brands. The PFDC will also introduce their multi- label store in Karachi soon at the Dolmen City Mall.  
With one of the world's biggest, best-known and well-loved hair care brands Sunsilk as long term patron, the PFDC Sunsilk Fashion Week platform was introduced in February 2010, in an endeavour to map Pakistan on international fashion week circuits. Thus October 2011 will be the fourth time there will be a complete synergy between three aspects of the business of fashion and retail: the designers, the crafts people and the textile industry who have worked together in a planned, cohesive and sustained manner to add value to previously simple products. Indeed Pakistan has an incredibly rich history of arts and crafts, which has provided the bedrock of our fledgling fashion industry. Through fashion weeks, the PFDC endeavours to show the world that despite the unstable socio-political situation the country finds itself in, Pakistanis are continuing to nurture and promote their creative heritage. To this end, the success of the first four seasons of PFDC Sunsilk Fashion Week in 2010 - 11 was indeed unprecedented and can be quantified by the success of the facility provided to showcase designer collections, the presence and keen interest of local, regional and international fashion buyers and the reaction and support of the international and local media. The four concluded Fashion Weeks’ have not only helped the designers who showcased at the platform but have also provided other designers, who were not part of these weeks of fashion in both Lahore and Karachi, the opportunity to meet and network with personalities from the international world of fashion and media to better build their brands.  
Credited as one of the key institutions in the fashion industry for its support for Pakistani designers and executing fashion weeks in the country at par with the international standards, this December 2011, PFDC in partnership with L’Oreal Paris, the world’s leading beauty brand, set to showcase bridal fashion from designers hailing from across the country seeking to present both contemporary and traditional Pakistani Bridal fashion and make-up trends to create the look for this wedding season at their debut PFDC L’Oréal Paris Bridal Week. Indeed, Lahore has a history of fashion and the distinction of having Pakistan’s first fashion design school, set up 15 years ago, in collaboration with Ecole de la Chambre Syndicale, Paris.   
For Further Information on the PFDC please visit www.pfdc.org  

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